SEAN KELLY DESIGN
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Arc Electric

Integrated Branding

Brand identity and related tactics developed for a Bay Area based Electrical Contractor

Role: Designer

Designed initial concepts for Logo, Website, Capabilities Brochure and Brand Guidelines. Worked closely with company owner and vendors on related projects for this growing brand. 

 

brand refresh — case study

brand refresh — case study

Designed initial concepts for logo, stationery, website and other brand deliverables. Worked closely with company owner and vendors on related projects for this growing brand. 

 An established brand needed a revolutionary refresh. We started iterating on the logo update first thing. Preliminary sketches were done exploring the graphic representations of the letters “A” and “E” and the “lightning bolt” iconography used in original mark

An established brand needed a revolutionary refresh. We started iterating on the logo update first thing. Preliminary sketches were done exploring the graphic representations of the letters “A” and “E” and the “lightning bolt” iconography used in original mark

 More iterations and initial presentations

More iterations and initial presentations

 More presentations and finalists

More presentations and finalists

 Final Logo, mark and contextual presentations

Final Logo, mark and contextual presentations

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