brand refresh — case study
Designed initial concepts for logo, stationery, website and other brand deliverables. Worked closely with company owner and vendors on related projects for this growing brand.
An established brand needed a revolutionary refresh. We started iterating on the logo update first thing. Preliminary sketches were done exploring the graphic representations of the letters “A” and “E” and the “lightning bolt” iconography used in original mark
More iterations and initial presentations
More presentations and finalists
Final Logo, mark and contextual presentations